Since 2013 Awthentic, has not only been the way accomplished and burgeoning rap artist, JSWISS describes his music and the artist he is, but it also describes the person he strives to be.  The combination of the words “awe” and “authentic” mean not only leaving people in awe of the confidence you have in the person you are, but inspiring them to have the same confidence and love of self. 

The ever growing audience of people who have connected to JSWISS through his music have also embraced this empowering concept of “Awthenticity.” So we thought we’d take it from personal mantra and brand to clarion call that many more will hopefully hear and adopt.

At a time when the pressures of in particular, social media lull “followers” and “influencers” into bandwagon identities for fear of being “out of the loop,” ostracized or discriminated against, encouragement to celebrate the unique person you are we believe is paramount. Through product offerings, creative campaigns and collaborations we hope to provide you with the confidence to be, show the world and inspire others to be Awthentic.